The task was to create an 'ident' (identity module), a short video that captures and reflects the brand identity and essence of a channel. For Culturebox on France TV, I crafted two dynamic and energetic animations to showcase my artistic vision of the channel and its mission.
The first animation plays with shapes and letters, highlighting the dynamism and diversity of Culturebox. In the second animation, hands are seen placing the word 'Culturebox' letter by letter, reforming the word to emphasize the channel's human touch and its connection to viewers.
This project aims to convey the vibrant energy and pluralism of Culturebox while also showcasing its accessibility and closeness to its audience.